STORYTELLING 🤝

STRATEGY 🤝

STORYTELLING 🤝 STRATEGY 🤝

A woman with long blonde wavy hair, red lipstick, and dangling earrings, wearing a gray sweatshirt, smiling at the camera against a plain white background.

I’m kate.

I'm a Brooklyn-based writer, editor, and brand storyteller with over a decade of experience crafting compelling, high-converting content for beauty, lifestyle, and wellness brands. With an editorial foundation honed at ELLE, Cosmopolitan, and Women's Health, I bring journalistic precision and emotional depth to every word—whether it's a punchy tagline, a long-form blog, or a 360° campaign.

I specialize in developing distinct brand voices that resonate across platforms, from DTC websites and emails to paid social and packaging. For small-but-mighty brands, I’ve led copy direction end-to-end, often wearing multiple hats across visual concepting, photoshoots, and launch strategy—but the heart of my work is always the message.

My superpower? Translating brand values into language that feels fresh, human, and culturally fluent—so your audience doesn’t just scroll past, they remember you.

SAY HI đź‘‹

I can’t wait to help you tell your story!

Just fill out the form and I’ll get back to you shortly.